I crafted a nurturing email for Aimee Ormesher’s audience, focusing on the theme of work-life balance in her lighthearted tone of voice. Designed to align with her brand’s mission of holistic growth and self-awareness, the email blended personal storytelling, actionable advice, and an empathetic tone to engage her list authentically. The content encouraged reflection on boundaries, energy management, and intentional living, helping subscribers feel supported and understood in their own journeys.

This email achieved a 39% open rate, successfully meeting Aimee’s target engagement goal by using a compelling subject line and conversational yet valuable content. The results demonstrated my ability to write nurturing copy that connects with audiences while driving engagement through thoughtful and relatable messaging.