Examples of words I’ve woven
-
This copy upgrade leverages buyer psychology to prime the visitor to purchase and uses sensual language to introduce the brand's essence. It invites visitors to explore the site, the first step to increasing conversion.
-
In-depth copy editing walkthrough for The Productivity Method’s web copy, demonstrating how to improve readability, align messaging with brand voice and ensure key conversion elements were effectively highlighted.
-
Project: compelling campaign messaging that drove sign-ups for retreats and educational offerings. My role was to capture the founder’s unique voice while translating the transformational essence of her work into clear, emotive, and actionable copy. The project involved developing engaging promotional content across social media and email, balancing spiritual depth with accessibility to ensure resonance with both new and existing community members.
-
A four-part email sequence to transition 8 Weeks with Aimee participants into founding members of Forever Fit. Each email strategically nurtured engagement, highlighted exclusivity and framed the discounted founding membership as an unmissable opportunity. Clear, persuasive calls-to-action ensured strong conversion.
-
This piece addressed a common barrier for new students (uncertainty about which style of yoga to choose) and offered clear, reassuring guidance. This project showcased how blog posts can build trust, support SEO, and serve as an entry point for prospective members exploring yoga for the first time.
-
A results-driven blog post strategically integrating affiliate links to boost shop sales and create passive income. Balanced educational content with persuasive storytelling.
Consumers emotionally connected to a brand are three times more likely to recommend it compared to those without that connection. (RMIT)
So by embracing mindful copy and creative storytelling, you create a brand experience that not only attracts new customers but keeps them engaged, loyal, and excited to be part of your community.
I’m trusted by…
Kino MacGregor - Public Figure, Entrepreneur, Author, Ashtanga Yoga Teacher
Abigail James - Former Leading Skin Expert, Life & Business Coach
Jema Lee - Qualified Natural Fertility Educator, Ayurvedic Coach and Entrepreneur
Lucia Campolucci-Bordi - Marketing Agency Owner, SMM Coach
Could your next project use a fresh perspective?
I love stepping in as a trusted co-creator for brands that need thoughtful ways to communicate and promote their offerings. Whether it’s web copy, email sequences, or brand storytelling, I blend creativity and strategy to get results that grow your brand and align with your personal goals too. Have a question or want to get started? Let’s chat over some tea or feel free to explore my offerings.
