As I deepened my relationship to self and the Divine, my place in the marketing world began to feel clunky. I questioned whether I could still respect this industry + whether I could honour my depth in the work I was doing.

I’ve always been drawn to wellbeing (my six-year-old self was far too excited about the five-a-day concept lol), so I began positioning myself as a wellness copywriter - a way to use marketing to help people feel better. I called it Karma Creative.

But after a turbulent season of digital nomad-ing, I went back to the roots of my brand. In that reflection, I recognised that the name Karma Creative — though born from reverence — could be misread as cultural appropriation.

I let it go.

In that liminal space, Heart Head found me. A nod to the duality that shapes everything I do.

From that point on, I stopped seeing myself as just a copywriter.

I began weaving together all the parts of me. And so my work became a space for conscious and creative founders to feel seen, supported, and expressed - an antidote to the hard and fast demands of running a business today.

In these years, my collaborators have experienced

✨ creative awakenings,
✨ deepened their connection to their voice,
✨ and leaned into marketing that feels nurturing and steady.

And I bloody love it.