Helping Coaches Find Their Voice on Social Media
When Amber from Impact Social Co., an online business manager for female health coaches, came to me, she had a vision of an in-depth resource that would help their clients write authentic, scroll-stopping social media copy without feeling like they were selling their souls. The resource needed to empower coaches to speak confidently about their offers in a way that felt true to who they were while still driving sales and engagement.
The Project: Writing an In-Depth but Easy-to-Follow Copywriting Guide
I created a practical yet thoughtful eBook with chapters covering every step of the copywriting journey:
Understanding your audience – Tapping into their desires, challenges, and dreams.
Offering desirable solutions – Positioning offers as need-to-have answers.
Creating compelling calls to action (CTAs) – Guiding attention without pressure.
Crafting attention-grabbing headlines – Hooking attention within seconds.
Embracing your inner storyteller – Infusing personal stories to build connection.
Simplifying expert language – Making complex concepts approachable.
Real-life examples with analysis – Breaking down successful social media posts.
Continuing your impact – Staying consistent and inspired long-term.
The Transformation: Confidence, Clarity, and Fun
With the guide in hand, Impact Social Co.’s clients are writing with more ease and authenticity. They’ve learned to break the writing process into manageable steps, turning what once felt like a chore into a creative, exciting practice. The storytelling section became a client favourite, unlocking their ability to share their personal journeys in ways that resonate deeply with their audiences.
Real Results: Engagement and Sales
Now, coaches feel guided and supported when promoting their offers, no longer sounding like cookie-cutter sales reps. They can write copy that reflects their unique energy and connects directly to their audience’s hearts. The results look like more engagement, more meaningful conversations, and higher sales during launches.
~When marketing feels good, the results follow.