Creative Copywriting For Feel-Better Businesses
Practice what you preach with marketing that’s nurturing instead of demanding
My approach to copywriting celebrates the satisfying sweet spot — a dedication to finding your brand’s balance between creativity and strategy, revenue and connection, action and reflection.
To resonate with the audience you’re looking for, I blend sleek messaging strategy, brand-affirming copy, and captivating storytelling to provide a stand-out service that supports business growth from empowered purchases and active communities.
I’m Hollie, lovely to meet you…
With a creative heart and business mind, I felt like I was made for this work. And nothing makes it more satisfying than collaborating with brands that I would naturally gravitate towards in real life.
For the past 6 years, I’ve been getting to ‘the heart of it’ with businesses of all kinds — from social enterprises and e-commerce stores to international firms and public figures. And while I’ve filled pages with all forms of copy and content, I admit I have a soft spot for email.
Beyond Google docs, I’m a yogi, explorer, and home cook. I’m also a nerd about the intersection of psychology, energetics, and self-discovery. But that might be too deep for a first meeting…
Let’s get back to copywriting.
When consumers are emotionally connected to a brand are three times more likely to recommend it compared to those without that connection. (RMIT)
So by embracing mindful copywriting and creative storytelling, you create a brand experience that not only attracts new customers but keeps them engaged, loyal, and excited to be part of your community.
How can I help you?
-
I’ll craft compelling copy that sparks interest, builds trust and guides potential customers toward taking action — whether through social media, your website, or valuable long-form content.
Social copy – Organic posts, ad copy, captions, content strategy
Website copy – Homepage, service pages, landing pages, SEO optimisationBlog & editorial content – Thought leadership, storytelling, SEO-driven articles
Lead magnets & downloadables – Guides, ebooks, free resources to collect emails
-
I’ll strengthen relationships with your audience through engaging emails, strategic campaigns, and UX-friendly content that keeps customers connected, loyal and excited about your brand.
Newsletters – Regular updates, engagement series, storytelling-driven emails
Automated emails – Welcome sequences, re-engagement emails, referral programs
Campaigns – Retention-focused email sequences, product launches, seasonal activations
Member spotlights – Featuring customer stories, testimonials, interviews
I’m trusted by…
Kino MacGregor - Public Figure, Entrepreneur, Author, Ashtanga Yoga Teacher
Abigail James - Former Leading Skin Expert, Life & Business Coach
Jema Lee - Qualified Natural Fertility Educator, Ayurvedic Coach and Entrepreneur
Lucia Campolucci-Bordi - Marketing Agency Owner, SMM Coach
“Hollie’s intuitive and fluid approach meant that I received the support that suited me, rather than being offered a generic process for all clients.”
Liz Platt, Holistic Guide and Founder of Spirit Ignited — The Social Media Escape, The Bridge, and website copy client
“Anyone that has a mailing list needs a Hollie in their Business”
Aimee Ormesher, Women’s Health Coach & Wellbeing Platform Founder — Email campaign & copywriting client
“Hollie has nailed every single brief. She is truly a word wizard!”
Amber Wittington, OBM for Health Coaches — Website, social media, ebook, and email copywriting client
I believe marketing should be an extension of who you are — honest, intentional and heartfelt.
That’s why I combine the art of storytelling with the science of psychology to craft messaging and copy that resonates deeply without relying on fear or manipulation.
But there’s another deeper layer…
I can’t wait to connect with you
You could say I’m like The Magician tarot card bridging the worlds of spirituality and practicality, intellect and emotion. This yin-yang perspective isn’t just the inspiration behind Heart Head Creative, but how I move through the world. I would be so honoured to explore this innovative approach to copywriting, messaging, and marketing with you.
