Emotionally Intelligent Copywriting That Keeps Your Members Rebooking
FOR WELLNESS SPACES & MEMBERSHIPS
I’m Hollie, lovely to meet you…
For over six years, I’ve been getting to ‘the heart of it’ with businesses of all kinds - my words have supported Kino MacGregor, Wellsome, and Matcha Botanicals to name a few. No matter what project I work on, my clients & I always share a deep appreciation for wellbeing, community and nurturing hospitality.
Beyond Google docs, I’m a yogi, explorer, and home cook (although currently looking for a new recipe book to obsess over). You may also find me plotting my next adventure or with my nose deep in a life-affirming memoir.
Ready to help you with
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Email Marketing
Convert subscribers into clients with strategic, automated email sequences that drive bookings and sales.
✺ Welcome & nurture sequences✺ Retention & rebooking campaigns
✺ Seasonal & promotional newsletters
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Copywriting
Increase conversions with clear, persuasive web and campaign copy tailored to your ready-to-book audience.
✺ Website & landing page copy
✺ Lead magnet & sales funnel copy
✺ Ad & campaign messaging
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Content Marketing
Attract qualified leads through high-value blog content designed to boost visibility, SEO, and authority.
✺ SEO-optimised blog articles
✺ Educational & storytelling content
✺ Editorial calendars & content plans
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Brand Strategy
Define your positioning, messaging, and voice to create a brand that’s instantly recognisable and trusted.
✺ Brand voice & tone development
✺ Messaging frameworks & audience mapping
✺ Offer positioning & website wireframes
Work examples
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This copy upgrade leverages buyer psychology to prime the visitor to purchase and uses sensual language to introduce the brand's essence. It invites visitors to explore the site, the first step to increasing conversion.
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In-depth copy editing walkthrough for The Productivity Method’s web copy, demonstrating how to improve readability, align messaging with brand voice and ensure key conversion elements were effectively highlighted.
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Project: compelling campaign messaging that drove sign-ups for retreats and educational offerings. My role was to capture the founder’s unique voice while translating the transformational essence of her work into clear, emotive, and actionable copy. The project involved developing engaging promotional content across social media and email, balancing spiritual depth with accessibility to ensure resonance with both new and existing community members.
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A four-part email sequence to transition 8 Weeks with Aimee participants into founding members of Forever Fit. Each email strategically nurtured engagement, highlighted exclusivity and framed the discounted founding membership as an unmissable opportunity. Clear, persuasive calls-to-action ensured strong conversion.
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This piece addressed a common barrier for new students (uncertainty about which style of yoga to choose) and offered clear, reassuring guidance. This project showcased how blog posts can build trust, support SEO, and serve as an entry point for prospective members exploring yoga for the first time.
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A results-driven blog post strategically integrating affiliate links to boost shop sales and create passive income. Balanced educational content with persuasive storytelling.
I’m trusted by…
Kino MacGregor - Public Figure, Entrepreneur, Author, Ashtanga Yoga Teacher
Abigail James - Former Leading Skin Expert, Life & Business Coach
Jema Lee - Qualified Natural Fertility Educator, Ayurvedic Coach and Entrepreneur
Lucia Campolucci-Bordi - Marketing Agency Owner, SMM Coach
“Hollie’s intuitive and fluid approach meant that I received the support that suited me, rather than being offered a generic process for all clients.”
Liz Platt, Holistic Guide and Founder of Spirit Ignited — Messaging and website copy client
“Anyone that has a mailing list needs a Hollie in their business”
Aimee Ormesher, Women’s Health Coach & Wellbeing Platform Founder — Email campaign & copywriting client
“Hollie has nailed every single brief. She is truly a word wizard!”
Amber Wittington, OBM for Health Coaches — Website, social media, ebook, and email copywriting client
Consumers emotionally connected to a brand are three times more likely to recommend it compared to those without that connection. (RMIT)
By embracing mindful copy and creative storytelling, you create a brand experience that not only attracts new customers but keeps them engaged, loyal, and excited to be part of your community.
Other project highlights
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Developed core messaging for Melbourne-based PT gym
Beyond Best’s commitment to fitness for longevity keeps them steady but they were ready to elevate their marketing. Understanding that clarity drives impact, I developed foundational messaging to sharpen their voice and guide future campaigns with precision.
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Secured and maintained 55% open rate for international firm's newsletter
I surpassed industry benchmarks for Hill Dickinson by crafting engaging, value-driven content and optimising subject lines and formatting for reader retention. This, along with leading transparent C-suite comms and wellbeing initiatives, helped the firm strengthen audience connection and internal engagement .
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Helped over 30 health coaches write better copy
I wrote a comprehensive copywriting guide that has helped over 30 health coaches refine their messaging, craft compelling content, and connect more authentically with their audience. By blending strategy with heart, the guide empowers coaches to write with clarity, confidence, and impact.
Could your next project use a fresh perspective?
I love stepping in as a trusted copywriting partner for brands that need thoughtful, conversion-driven messaging. Whether it’s web copy, email sequences, or brand storytelling, I blend seamlessly into your team to craft words that feel aligned and get results.
Have a question or want to get started? Let’s chat over email or connect on LinkedIn.
