Mindful Copywriting & Heartfelt Storytelling

FOR FEEL-BETTER BRANDS

I take a thoughtful approach to copywriting, helping brands find the sweet spot between creativity and strategy, revenue and connection, action and reflection.

And to attract the right audience, I blend sharp messaging strategy, brand-aligned copy, and compelling storytelling to craft words that not only stand out but also foster engaged communities and empowered purchases.

Here’s a little more about me…

I’m Hollie, lovely to meet you…

With a creative heart and business mind, I felt like I was made for this work. And nothing makes it more satisfying than collaborating with brands that I would naturally gravitate towards in real life.

For the past 6 years, I’ve been getting to ‘the heart of it’ with businesses of all kinds — from social enterprises and e-commerce stores to international firms and public figures. And while I’ve filled pages with all forms of copy and content, I admit I have a love affair with email.

Beyond Google docs, I’m a yogi, explorer, and home cook. I’m also a nerd about the overlap of psychology, energetics, and self-discovery. But that might be too deep for a first meeting…

Let’s get back to copywriting.

Work examples

Website Hero Section Copy Upgrade for Goddess Retreats

This copy upgrade leverages buyer psychology to prime the visitor to purchase and uses sensual language to introduce the brand's essence. It invites visitors to explore the site, the first step to increasing conversion.

Copy Editing Walkthrough – The Productivity Method (Example)

In-depth copy editing walkthrough for The Productivity Method’s web copy, demonstrating how to improve readability, align messaging with brand voice and ensure key conversion elements were effectively highlighted.

Affiliate Blog Post for Skin Expert Abigail James

A results-driven blog post strategically integrating affiliate links to boost shop sales and create passive income. Balanced educational content with persuasive storytelling.

Email Sequence for Aimee Ormesher’s Customer-to-Member Pipeline

A four-part email sequence to transition 8 Weeks with Aimee participants into founding members of Forever Fit. Each email strategically nurtured engagement, highlighted exclusivity and framed the discounted founding membership as an unmissable opportunity. Clear, persuasive calls-to-action ensured strong conversion.

Sales Email for The Social Girl Agency

A high-converting sales email using storytelling and empathy to engage prospects. The email built urgency and empowerment around the offer while maintaining an open-ended PS section for those who weren’t ready to buy immediately. Tailored to match the agency owner’s voice, the email achieved a 1.4% click rate — 1% higher than the agency’s average.

Website Copy for Conscious Mother’s Community

Website copy for a spiritually-inclined community founder balancing accessibility with depth. The copy flowed from easy-to-read and welcoming messaging to more profound insights as visitors explored the site. The goal was to shift the founder’s reliance away from social media and establish the website as a powerful lead generator.

Noteworthy Achievements

  • Developed core messaging for Melbourne-based PT gym

    Beyond Best’s commitment to fitness for longevity keeps them steady but they were ready to elevate their marketing. Understanding that clarity drives impact, I developed foundational messaging to sharpen their voice and guide future campaigns with precision.

  • Secured and maintained 55% open rate for international firm's newsletter

    I surpassed industry benchmarks by crafting engaging, value-driven content and optimising subject lines and formatting for reader retention. This helped the firm strengthen audience connection and internal engagement.

  • Helped over 30 health coaches write better copy

    I wrote a comprehensive copywriting guide that has helped over 30 health coaches refine their messaging, craft compelling content, and connect more authentically with their audience. By blending strategy with heart, the guide empowers coaches to write with clarity, confidence, and impact.

Consumers emotionally connected to a brand are three times more likely to recommend it compared to those without that connection. (RMIT)

So by embracing mindful copy and creative storytelling, you create a brand experience that not only attracts new customers but keeps them engaged, loyal, and excited to be part of your community.

How can I help you?

  • I’ll craft compelling copy that sparks interest, builds trust and guides potential customers toward taking action — whether through social media, your website, or valuable long-form content.

    Social copy – Organic posts, ad copy, captions, content strategy

    Website copy – Homepage, service pages, landing pages, SEO optimisation

    Blog & editorial content – Thought leadership, storytelling, SEO-driven articles

    Lead magnets & downloadables – Guides, ebooks, free resources to collect emails

  • I’ll strengthen relationships with your audience through engaging emails, strategic campaigns, and UX-friendly content that keeps customers connected, loyal and excited about your brand.

    Newsletters – Regular updates, engagement series, storytelling-driven emails

    Automated emails – Welcome sequences, re-engagement emails, referral programs

    Campaigns – Retention-focused email sequences, product launches, seasonal activations

I’m trusted by…

Kino MacGregor - Public Figure, Entrepreneur, Author, Ashtanga Yoga Teacher

Abigail James - Former Leading Skin Expert, Life & Business Coach

Jema Lee - Qualified Natural Fertility Educator, Ayurvedic Coach and Entrepreneur

Lucia Campolucci-Bordi - Marketing Agency Owner, SMM Coach

“Hollie’s intuitive and fluid approach meant that I received the support that suited me, rather than being offered a generic process for all clients.”

Liz Platt, Holistic Guide and Founder of Spirit Ignited — Messaging and website copy client

“Anyone that has a mailing list needs a Hollie in their business”

Aimee Ormesher, Women’s Health Coach & Wellbeing Platform Founder — Email campaign & copywriting client

“Hollie has nailed every single brief. She is truly a word wizard!”

Amber Wittington, OBM for Health Coaches — Website, social media, ebook, and email copywriting client

Could your next project use a fresh perspective?

I love stepping in as a trusted copywriting partner for agencies and brands that need thoughtful, conversion-driven messaging. Whether it’s web copy, email sequences, or brand storytelling, I blend seamlessly into your team to craft words that feel aligned and get results. Have a question or want to get started? Let’s chat over email or connect on LinkedIn.